Bollywood’s Digital Affair

Business Standard: It seems Business Standard has just discovered the digital revolution Indian cinema is going to witness from now on. The article says: “The digital drama is unfolding in India too. Producers and exhibitiors view digital technology as a viable way to penetrate new markets. Today, nearly 70 per cent of cinema revenues come from the metros and the first day, first show phenomenon bypasses the smaller cities and towns. Observes PVR Cinemas

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