Barry Diller Helps Ask Jeeves Get In Shape

That’s Ask Jeeves CEO Steve Berkowitz, in a keynote speech here at the Search Engine Strategies conference yesterday. With IAC’s deep pockets, Ask Jeeves can reduce its reliance on ad-based revenue and focus on investing in its core search business, said Berkowitz.

Red Herring: Changing the search engine’s name, tied to its logo of a smiling butler in a black suit, will be part of the process.

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