Airborne Entertainment: Online Product Marketing Manager, LA

Airborne Entertainment, a subsidiary of CYBIRD Co., LTD. is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringbacktones and informational content.

POSITION SUMMARY

The Online Product Marketing Manager will be responsible for driving online consumers to Airborne Entertainment’s mobile product showcases and partner branded destinations in an effort to further increase the awareness and sales of its premium mobile products across all distribution outlets. The individual will be responsible for developing and leading product promotions on Airborne managed destinations as well as manage customer retention and direct to consumer marketing activities which seek to maximize the sales of Airborne Entertainment’s suite of mobile entertainment products and partner brands.

RESPONSIBILITES

– Manage the product lifecycle of online branded destinations and online mobile product storefronts. Work closely with product & web teams and creative services to build and maintain leading online mobile entertainment storefronts.

– Lead and coordinate the online marketing strategy, execution and analysis of Airborne Entertainment’s online product/partner marketing and site promotions as well as on-going customer acquisition and retention for online product showcases and sales channels.

– Work with brand partners to create compelling and profitable online showcases and promotions for our mobile entertainment products and storefronts. Coordinate launch cycles and traffic generation from major branded partner sites.

– Responsible for running all online customer acquisition channels across search, affiliate and paid media categories and for driving the cration of marketing tools and programs for partner channels.

– Create and maintain successful quarterly product update and media plan as well as budget and performance analysis.

– Maintain marketing budgets and track the performance and success metrics of internal and external online marketing campaigns. Coordinate with sales and product management to ensure company has all relevant market performance information and research.

– Work with the product, web creative services teams to build and maintain market leading online storefronts which drive consumers to mobile entertainment products across Airborne sites, partner sites and wireless carrier offerings.

– Develop marketing and sponsorship strategies to boost website usage and mobile product sales by creatively working with brand and carrier partners.

REQUIRMENTS

– 5-7 years experience in consumer and partner online marketing & web storefront management, with an entertainment industry background – preferably with a background in mobile entertainment.

– Candidate must have strong experience in affiliate, search and paid media marketing as well as ability to understand and improve ad & cpm metrics.

– Self motivated team player and facilitator with a proven track record of successfully managing multiple projects in a dynamic/changing environment and seeing those projects through to a successful completion.

– Proven new media and website marketing expertise required.

– Requires close collaboration with functional departments (online, creative, sales, commercial development, etc.) to ensure world-class management of our products and marketing initiatives.

– Excellent written and verbal communication skills. Strong project management abilities required. Ability to multitask, organize and prioritize. Must be very proficient and confident in the use of PowerPoint, Word, Excel.

– Knowledgeable of all aspects of database marketing, customer analysis, direct marketing, and campaign profitability evaluations

– Must have broad experience and understanding of all facets of the marketing discipline including market research, product positioning, pricing, promotions, sales and distribution.

– Position based in Los Angeles, CA.

EDUCATION

Bachelor’s degree in related discipline or equivalent experience required. MBA desired.

CONTACT: Please send resume and cover letter to: lajobs@airborne-e.com.

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