Airborne Entertainment, a subsidiary of CYBIRD Co., LTD. is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringbacktones and informational content.
POSITION SUMMARY
The Marketing Manager will be responsible for generating and servicing product marketing materials to Airborne Entertainment’s carrier distribution partners and service their marketing needs across the Airborne product portfolio. The Marketing Manager will also work to create and manage marketing programs and tools across its distribution channels and with Airborne Entertainment’s leading brand partners.
RESPONSIBILITES
– Responsible for the management and execution of day to day partner marketing and for driving the creation of marketing tools and programs for the partner channels.
– Develop and implement brand positioning and marketing plans to ensure successful content launches, promotions and marketing programs. Must be able to manage strategic relations, gather research and produce dynamic communication tools.
– Responsible for managing the development and distribution of product marketing materials such as advertising, product sell sheets, logos, brand assets and marketing requirements for carrier distribution channels.
– Develop and execute successful promotional programs across Airborne’s carrier and consumer channels.
– Work with key brand partners to coordinate ongoing integrated promotions across all forms of media.
– The marketing manager will work closely with carriers and content partners to maximize the exposure and awareness for Airborne Entertainment products through its carrier distribution channels.
– Maintain marketing budgets and track the performance and success metrics of internal and external marketing campaigns. Coordinate with sales and product management to ensure company has all relevant market performance information and research.
REQUIRMENTS
– Ideal candidate will have a proven consumer and partner marketing and promotions background, preferably in the mobile entertainment and new media/interactive industry.
– Self motivated team player and facilitator with a proven track record of successfully managing multiple projects in a dynamic/changing environment and seeing those projects through to a successful completion.
– The candidate must be very proficient and confident in the use of PowerPoint, Word, Excel and Photoshop.
– Requires close collaboration with functional departments (online, creative, sales, commercial development, etc.) to ensure world-class management of our products and marketing initiatives.
– 5-7 years experience in consumer and partner marketing & promotions, preferably with a background in mobile entertainment.
– Excellent written and verbal communication skills. Strong project management abilities required along with ability to manage and inspire teams. Ability to multitask, organize and prioritize.
EDUCATION
Bachelor’s degree in related discipline or equivalent experience required. MBA desired.
CONTACT: Please send resume and cover letter to: lajobs@airborne-e.com.
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