ZDNet India: Ashok Jhunjhunwala, a professor at IIT Madras and a renowned telecom expert, along with two other authors, argue that lower tariffs can boost the broadband userbase just as with the growth of mobiles. “This requires both the connectivity and the internet access devices (such as PCs) to be affordable and the right content to be available. Given the present income levels in the country, providing broadband in 50 million homes would only be possible if the required arpu of broadband fell to between Rs 400 and Rs 500 per month (including the cost of access to content), and the cost of the access devices was between Rs 5,000 to Rs 6,000. Under these cost conditions, broadband use would be widespread, provided the content were sufficiently relevant and interesting.”
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