HBO in Exclusive Mobile Content Deal Talks With Cingular

In what has to be the most ridiculously hyped-up story on mobile content to date, HBO is in talks with Cingular for an exclusive deal for mobile content on the operator’s network. HBO till now was only available on Sprint network, and was working with mobile content tech provider Proteus for on mobile content related to shows like “The Sopranos”, “Sex and the City”, and “Six Feet Under”.
The story says it will be an extensive deal which could include video, mobile games, and special channels like a comedy channel. But wait a second, really, is it that big a deal? ABC announced a similar deal yesterday, and NBC Sports announced something today.
Also, when the whole world is moving towards off-deck and non-exclusive deals, exclusive content deal might not be the smartest thing to do, if you ask me. HBO will be nipping its own mobile potential in the bud if they do this. Anyway, I’m reacting to the stupid hype in the story…my two cents.

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