Blog Post

Mobilizing Your Personal Music Collection

Midforge has launched a service which allows you to transfer your songs from your computer to your mobile phone, over the mobile network. The idea behind is that you upload your music to their servers, and then request a message (SMS or WAP push) which contains a link to the file on the server, which can be downloaded for 20p (via credit card or Paypal) or 50p (via SMS).
The service seems designed for people who have MP3-capable mobile phones but which lack a connection to a computer — I don’t know how many of these handsets are on the market, but I don’t think it’s that many. You would also have to watch out for data charges when transfering the files. There could be a market for this but I don’t think it will last much longer…unless the carriers manage to force the handset manufacturers to make MP3-phones that can’t transfer music from computers, but I don’t think that’s likely to happen.
UPDATE: Jonathan Stewart, MD of midForge, contacted us to let us know the system will transfer any files, not just MP3s. He mentioned ringtones and WAV files, but if the type of file doesn’t matter it should be possible to send any file you want to transfer.
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