Sina, one of the big Chinese portal players, posted a 45 percent decline in its Q2 profits, as the company continued to diversify its revenue stream away from mobile messaging.
On wirelesss side, its SMS revenues decline 23% sequentially to $15.6 million, primarily caused by the ban of certain usage-based SMS products from TV and radio commercials starting in February 2005. MMS revenues decreased 11% sequentially to $2.0 million, primarily caused by the change in China Mobile’s billing procedures, which began in the first quarter of 2005. The decline in SMS and MMS revenues was partially offset by the growth of other 2.5G products, interactive voice response system (IVR) and other new services, which grew 24% sequentially to $5.0 million in Q2 2005.
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