Australian Media Sector To Grow, On The Back of New Media

Pay-TV, the internet and interactive games will be the winners in media during the next five years, with emerging technologies making inroads against traditional media, according to a new country report by PWC. By 2009 the Australian sector will be worth $29 billion, having grown at a seven per cent compounded annual growth rate.

Recent star performers such as DVDs, the internet and subscription TV have accounted for 60 per cent of growth during the past four years, but this is expected to fall to 40 percent by 2009.

Online film subscription services will account for about 17 per cent of home movie rentals by 2009.

Ringtones will leapfrog in value from $60 million last year to $220 million during the next few years.

More details here and here on PWC Australia site…

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