Yahoo will launch a self-serve advertising platform, the Yahoo Publisher Network, for bloggers and other smaller Web publishers, on Wednesday. Like Google’s AdSense service, Yahoo’s product will display contextual ads, with CPA split.
Yahoo’s new service will differ from Google in that it will add human editorial to the selection of ads for content pages. In comparison, Google’s service relies on technology.
In April, Yahoo formally renamed Overture Services to Yahoo Search Marketing. Overture had served ads to publisher Web pages since 2003, in a program called Content Match, but it only catered to large publishers, such as The Financial Times.
Related: Yahoo To Challenge to Google Adsense With YPN
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