While renowned English football (soccer) club Manchester United is banking on a special channel to extract money from fans in Asia (where rampant piracy make selling physical merchandise difficult) new premiership champions Chelsea see profit to be made in mobile content.
“Chris Tate, managing director of Chelsea Digital Media, says the club does not see any commercial opportunity in taking over its own live TV rights. He believes the real future lies in technology, broadband developments and mobile communications…’Among the core age group of 13- to 25-year-olds, there is much more demand for mobile content than TV services. They want to see clips of goals, not live matches,’ says Tate. ‘Mobile technology is an incredibly democratic way of receiving content; you download only what you want to see.'”
Tate recently signed a deal with Thai mobile company True Mobile, and the aim of selling mobile content was key to the choice of Samsung as Chelsea’s shirt sponsor, a deal worth
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