An interesting article on the burgeoning mobile marketing market, with emphasis on the opt-in opt-out nature of the business (although it claims Europe is a “free for all”, which is a bit misleading). At least they get the idea…”It goes back to creating content that has value,” Manis said…That could include anything from hourly updates from the Weather Channel to bar-code coupons that subscribers could download and redeem at stores.
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