Yahoo’s latest hire mere lip service to social media?


Yahoo has hired Elizabeth Osder, to work at Yahoo Media Group and divison VP Scott Moore tells Staci Kramer that Osder’s hiring is “a clear indicator of our intention to go deep in social media and user-generated content.” I could not find Osder’s blog, which incidentally is a good idea when talking about social media. User generated content… when you have people who have literally invented the user generated content, Flickr team, you have to go out and hire from outside. I see for what it is – empire building and adding layers of bureaucracy. But then Yahoo is 10 years old, which is 70 in Internet years.

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