This is from our sister site MocoNews.net: Sports might seem like a natural fit for MVNOs but execs from the National Football League and Major League Baseball explained during the sports session at the Mobile Entertainment Summit why they don’t see branded phone service as win-win for their leagues. Evan Kamer, senior director-new media and publishing for the NFL, and Adam Ritter, VP-wireless, MLBAM, know their respective brands are strong enough and their affinity groups large enough to consider an MVNO but the potential negatives far outweigh any possible gains.
This is in contrast to ESPN, which is launching a sports-branded mobile service soon.
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