U.S. Equity Bids For Primedia Business

The story of Primedia Business‘ sale auction gets more interesting: U.S. Equity Partners has made a late bid for the business unit of Primedia..the bid may be as much as $380 million to $390 million, according to the story.

Primedia is one of the media assets of private equity firm Kohlberg Kravis Roberts & Co. The business unit owns 70 magazines and 100 websites.

Other bidders believed to have been involved in the process include Robert Krakoff’s Blantyre Partners, backed by Blackstone Group LP, and Charles McCurdy’s Apprise Media LLC, backed by Spectrum Equity Investors.

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