Sony Planning Mobile Content Site For Its Movies

Sony Pictures in UK has unveiled a pan-European mobile strategy that will see it creating a mobile Internet site for every major film and DVD release…this is similar to what rival Warner Bros is considering for Europe too (see related link below).
The first mobile Internet site to be launched is to accompany the DVD release of Will Smith film Hitch (pictured). The site has been launched by Minick, which has been appointed by Sony Pictures to develop its entire European mobile strategy.
Related: Warner Bros Considers Mobile Brand

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