Taking the Plunge with Opera CEO

Business 2.0: How do you get people to pay for a Web browser? Opera Software CEO Jon von Tetzchner found the answer by diving into wireless. I interviewed him, and asked him how come he can charge for a product that is available for free. “But when we asked people why they’ve chosen to pay, the No. 1 reason is that they want to contribute to the Opera community. They really like the product, and they want to contribute to its continued success. And if you think about it, Internet Explorer is not really free,” he said. more…

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