T-Mobile Signs Robbie Williams In 18 Month Deal

T-Mobile UK has signed up singer Robbie Williams to be the face of its brand for the next 18 months in a deal that will enable the mobile operator to launch an exclusive range of Robbie-related mobile content. Subscribers to T-Mobile will be offered exclusive content, including live concerts, videos, ringtones etc.
Williams has been on the forefront with mobile content, much earlier than other artists.
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