State of Digital Editions in UK

A good overview story on the digital edition of newspapers in UK. The Telegraph and Times currently offer digital facsimile editions of the paper to overseas readers and the Financial Times, with print editions in Europe, Asia and America, is using the digital edition to reach strategic markets it cannot get a hard copy of the paper to, such as US campuses, business schools and universities.

For FT: “We launched it last September with expectations of acquiring 2,000 subscribers by the end of the year, but numbers are well above that.”

Interesting this from U.S.: The digital edition of America’s Investor’s Business Daily has 47,000 subscribers, a fifth of its total sales, two years after launching. With annual subscriptions costing $235 for an edition which has no printing or distribution costs, executive VP Karen Anderson says the digital edition has been a significant boost to the company’s profits.

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