Podcasting is So Over


Business 2.0 columnist Greg Lindsay says so in his latest.

> … it does mean that podcasting’s wildcatting era is over before it ever really began. An unknown number of those Apple-made microstars will convince themselves that they hold a first-mover advantage in an untapped medium and that there is at least a modest living to be made from a popular weekly podcast that maybe, just maybe, could become a bona fide media brand. Eventually they’ll fail, and they’ll fail faster than ever before. Because the sense of novelty attached to streaming audio and video — the sense that one could build a brand and a studio before big media showed up…

But then I had said so previously…




“Blabbering amateurs?” You mean like Dawn and Drew? Or Derek and Swoopy from Skepticality? Those blabbering amateurs seem awfully popular…

Most of those “blabbering amateurs” that the money-grubbing scum like you seem so eager to dismiss built up podcasting to what it is now. And our ranks are growing, because we’re still better than anything on FM radio. We’re a viable alternative to Clear Channel.

But hey, if you’d rather hear the same Black Eyed Peas and Fleetwood Mac songs 50 times a day on the FM dial, or the same right-wing nutjobs on the AM dial all day, be my guest. Clearly, podcasting isn’t for you, then.


The only podcasts that will get much traction are a handful of popular radio programs. Noone wnats to listen to a bunch of blabbering amateurs. Blogging is so much more efficient.

If you’re position is that it’s just a hobby and you don’t need to make any money then the article quoted rings even truer.


Okay, to be fair, I went and read the article. The problem here is that guys like Greg Lindsay and Mark Cuban are approaching podcasting ONLY as a potential business. How can people monetize this and make a living doing a new form of online radio, especially when the big boys are coming to play right now?

Well, some of us don’t care so much about that. We’re approaching podcasting as a hobby — something fun to do to help us connect with people who have similar interests. We hobbyists are enjoying ourselves, and most of us aren’t in any rush to make this a full-time job. Those that ARE in a such a hurry will be the ones that disappear.

I mean, I’ve got iTunes and Amazon affiliate links up on my page, but I’m not expecting to sell so many tracks that I can quit my day job next week. If I can cover my web hosting — which is $5/mo., so cheaper than streaming — and make a little extra spending cash from this, then great, but I know as well as anyone else that Dave’s Lounge nestled in the far end of the long tail and won’t reach a mass audience.

If people find the show and like it and blow 99 cents on an iTunes track every once in a while, that’s enough for me to keep going. What’s keeping you going?


It is not about the medium, it’s about the content.

Big money can bring in marketing power and high production values, but as long as the content of commercial radio stays as bland and advertisement ridden as present, indie podcasters have nothing to fear.

Indie-podcasters bring in new voices and ideas. If the big guys co-opt these, then all the better for the rest of us.

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