Podcasting is So Over

Business 2.0 columnist Greg Lindsay says so in his latest.

> … it does mean that podcasting’s wildcatting era is over before it ever really began. An unknown number of those Apple-made microstars will convince themselves that they hold a first-mover advantage in an untapped medium and that there is at least a modest living to be made from a popular weekly podcast that maybe, just maybe, could become a bona fide media brand. Eventually they’ll fail, and they’ll fail faster than ever before. Because the sense of novelty attached to streaming audio and video — the sense that one could build a brand and a studio before big media showed up…

But then I had said so previously…

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