IndustryBrains, the contextual advertising network which focuses mainly on online trade media companies, has been bought out by online tech-marketing company Marchex, for about $30.6 million in a combination of cash and stock.
The NYC-based IB has advertising relationships with sites such as USAToday.com, BusinessWeek Online, The Motley Fool, Forbes.com, and the Ziff Davis online properties, among others.
IB has been among the most respected contextual advertising networks among online publishers, because of its site-specific focus. Read this piece from John Battelle for some background on the company
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post