What should be the most innovative part of AOL’s unfolding portal strategy finally launched in beta today: AOL Video Hub. The Video Hub is one of the three tabs on AOL’s front portal page. The main page offers more of a traditional entry point. The personalized My AOL, also in beta, is starting as an RSS news reader with some feeds selected by AOL and the ability for users to add feeds. AOL promises to soon “provide the most comprehensive RSS feed search on the Internet.”
AOL also pledges Firefox and Netscape 8.0 support in the next few days for the Video Hub.
First take: it looks fresh and shows off a lot of video content but I have to put it through the paces. More later, including an interview with AOL programming czar Jim Bankoff.
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