A detailed story on Yahoo’s power as a media giant sucking away ad dollars from traditional media. Some good details from advertisers, and how happy they are with Yahoo etc.
But some old old worries are becoming new again: Yahoo’s essentially an aggregator vulnerable to being cut off if old media become angry enough, the story contends. Yahoo’s success “has become a red-meat issue,” says Tom Curley, CEO and president of the Associated Press. “If there were an enemies list, [Yahoo] would be front and center.” (Also some good stuff on Lloyd Braun and how he is helping the company in its Hollywood efforts, despite the internal changes at the company: “Braun is fusing the fiefdoms into a single unit in the Colorado Center in Santa Monica and requiring everyone to relocate.”)
On this, Braun contends: “The problem isn’t that they hate Yahoo…it’s that everybody now is feeling this out. There are a lot that we’re talking to about working together. They far outnumber the ones that are saying, ‘We want to go it alone.'”
Related:
– Yahoo’s Santa Monica Move: Not Really a Hollywood Ending
– More MSNers Leave For Yahoo Media Group
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