SBC On Track to Launch Microsoft IPTV Service

There are no delays, emphasizes SBC, in its plans to launch its IPTV service, called “Project Lightspeed”. According to Amy Friedlander, senior VP of programming at SBC, “We anticipate starting our controlled launch by the end of the year, which will be fairly small and then really start to roll out to the market in Q2 of next year,” she said.

Addressing an audience of interactive TV executives in Hollywood, she said: “I don’t imagine that SBC will be creating all its own interactive content, but will look to work with partners and people who are creative in thinking about how all this works in the context of what we are trying to do.:

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