Granted, it had been a long day when I ran into a giant bunny at the Philadelphia Convention Center but I was pretty sure there was a good explanation. That bunny, actually a cutout attached to a person, and the rest of his bunny friends were part of the theme for the CTAM Summit Chairman’s Reception sponsored by Starz On Demand. Turns out animated bunnies created by Jennifer Shiman star in one of the most — if not the most — viewed features on Starz On Demand and online subscription service Starz Ticket on Real Movies: a series of 30-second versions of famous and infamous movies.
Speaking of the online sub service, plans are moving forward for a fourth-quarter relaunch in response to user feedback and usage stats Starz has been gathering since the product debuted in June ’04.
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