Content Rules Mobiles

Sony Ericsson is exhibiting at CommunicAsia, and appears to realise that content is increasingly important for phones…it’s going out of its way to make the content easy to get. They also realise what is important to consumers…
“Cameras allow you to take pictures, which are your personally created content,” Tong explains. “At the end of the day, we also view that content most relevant to users is the content they created-the pictures that they took.”
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