Cingular Wireless has decided to let its 51.6 million subscribers access the Bango WAP portal, which offers “single-click ‘browse and buy’ payment for games, ringtones and other content promoted by thousands of content providers round the world”.
Bango and the content providers using its service benefit from gaining access to Cingulars customers, while Cingular benefits by offering more content to its customer base without having to pre-approve each individual content service and increased data usage by its customers. Gee, what a great idea…
Related stories:
–Consumer Group Accuses Sprint, Cingular Of ‘Cellular Cramming’
–Earnings: Cingular Wireless Increases ARPU Through Data
–Bango/Crisp Wireless Offer Mobile Content Solution
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