Using Broadband To Market Movies

A good overview stories on how studios are adopting technology that turns online promotions into a DVD-like experience. Sony is joining 20th Century Fox, which used the same technology to promote three films earlier this year, in a new broadband experiment aimed at promoting movies with full-screen, near-DVD-quality video viewed straight off a viewer’s hard drive.

Sony and Fox are early customers of a small company called Maven Networks (Disclaimer: One of our regular advertisers), which takes much of the content that studios are already creating for their promotional sites and blends it with the old automatic-download “push” models.

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