News coming out of the cable show CTAM in Philly:
– VOD: Industry Needs Consensus Models: An industry-standard model has to be developed in order to maximize the message to consumers, or cable industry will lose position to satellite TV, said panelists.
– Ad Exec Chastises Cable ‘Operators’: Cable operators love to define themselves through the advanced technology they’ve deployed, but their images are still being tarnished by a failure to get the basics down correctly, said Shelly Lazarus, CEO of ad agency Ogilvy & Mayer.
– Steve Case finds Lime twist in Wisdom: Steve Case’s Revolution announced plans to rebrand and relaunch the Wisdom cable channel as the keystone of a multiplatform media play including radio, Internet, wireless and DVD.
Our CTAM Summit coverage is sponsored by Maven Networks’ IP VOD Broadband Delivered Video Solution.
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