Mobeon has released some animated avatars to spice up the experience of consumers navigating the menu options in voicemail. “The avatar is designed to replace traditional voice and text-based instructions. Mobeon is using the same 3D tools as leading Hollywood studios to create fun, lifelike characters.” The personality of the first mobile buddy, Fidgit, changes throughout the day.
There’s this little tidbit in the release: “Research by Mobeon has proved that avatars would attract the valuable youth market, and even convince them to swap operators. Focus groups questioned on the concept considered it to be far more entertaining and personal than the ‘Auntie’ voice that currently governs voicemail boxes.” I’d want a lot more details of the research before I accepted that people would switch carriers based on an avatar-directed videomail system. It could be a part of an effort across the board to make things more interesting, which could attract customers, but I doubt it would do much by itself.
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