World Cup Football May Generate $8.5 Billion For Mobile Companies

(sub. req.) This report is sure to send ripples throughout the industry: according to estimates from Wireless World Forum, the Fifa World Cup in Germany next year could generate an additional $8.5 billion in revenues for the mobile telecoms industry.
The extra revenues would add more than 1 per cent to the global mobile industry’s annual turnover of about $800bn. The report’s authors estimate that the biggest single driver of the extra revenue will come from basic text messaging, which will account for $7.3bn of the potential increased spend.
The report suggests that mobile companies need to rethink: handset showcase may not be the biggest driver, but pure and simple messaging will: updates, alerts etc.

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