Rhapsody and Public Relations. Talk about an outstanding career opportunity! RealNetworks’s Music Division is seeking an exceptional PR Manager to be a primary contact for media inquires about Rhapsody. With over a million subscribers to its music subscriptions services, RealNetworks enjoys the largest music subscription service online. Reporting to the Senior Manager of Public Relations, this individual should have a strong background with independently managing media relations for consumer-focused products and services. You will be a member of a growing five-person Public Relations team. The other members focus on the vertical areas of RealNetworks; online games, online movie services, etc.
As Public Relations Manager your primary performance objectives include but are not limited to:
– Generating greater media awareness of and interest in the Rhapsody online music service.
– Taking ownership of developing press releases and media advisories about Rhapsody partners and exclusive content.
– Securing inclusion of RealNetworks’ online music products and services in product reviews, both standalone as well as in category “round-up” reviews.
– Assisting the Senior PR Manager in preparing strategic announcements, including developing positioning and messaging (e.g. talking points).
– Managing media briefings.
– Proactively identifying and pursuing opportunities to generate stories about RealNetworks’ online music offering.
– Successfully forming positive working relationships with existing media contacts covering the online music market and in generating new relationships that result in additional media coverage.
– Working collaboratively with team members to identify ways to generate more effective results. Experience and Education Requirements:
– A proven track record of successfully and proactively generating media coverage about the products and/or services they represent.
– Experience working with partners to generate joint and third-party press releases.
– Experience identifying and pursuing editorial calendar opportunities, and successfully securing inclusion of the products and/or services they represent in the resulting stories.
– Experience working with reviewers on product reviews (both stand-alone reviews of the product/service they represent and รข
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