Exchange4media.com: Cable TV providers are gearing up to prepare for the technological challenges like Direct-to-Home (DTH) and IPTV. In an attempt to ward off the threat, Multi System Operators (MSO) have joined hands to create MSO Alliance, with Ashok Mansukhani as President. MSO Alliance is a joint industry body consisting of MSOs like IndusInd Media & Communications, Hathway and SitiCable, among others.
MSO Alliance emphasised on the digital services that they were encouraging to offer services that could match what DTH and IPTV would offer in times to come.
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