Indiantelevision.com: Sahara One Motion Pictures is planning to start its own music and home video labels as a natural extension to Sahara’s ambitious movie production business where it plans to invest Rs 3 billion ($69 million).
“We plan to have our own music and home video labels as we see it’s a natural extension to the type of business that we do,” Sahara India Entertainment Management’s Motion Pictures division chief operating officer Sandeep Bhargava said.
However, Sahara is not going overboard with selling film rights in the international and the domestic market. In a wait-and-watch game, the films division is keeping the home video, broadband and mobile phone rights with itself to see how the markets for these modes of delivery shape up. “These are early days for broadband and other technologies. So we are not selling the rights for these segments yet,” Bhargava says, adding that Sahara One and the proposed Filmy channel would always reserve the right of first refusal for any film produced or co-produced by Sahara One Motion Pictures that is also producing some Bengali films.
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