MTV and Motorola are launching a six-month campaign in Europe centered around a download service called MTV Load, according to Brand Republic. Short pieces will be aired on MTV Europe; viewers will be sent to the WAP site, where they can download. sers free animated and live programmings, screensavers, etc. to their handsets. Moto owners get their own VIP space.
It’s part of a $75 million global partnership between the two.
Related: Flux is MTV’s Biggest Mobile Investment
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