EA’s John Batter Talks Mobile Strategy

John Batter, EA VP and Mobile General Manager, plays hide-and-seek, when asked about EA’s interest in buying Jamdat or Superscape. Yes, they’re looking to expand aggresively, and yes, that may mean acquisitions, but no, that doesn’t mean they’re buying anything yet. Not that he could have put it any other way, really…
For the time being EA is focusing their mobile efforts inward, leveraging their extensive sports lineup and Pogo.com casual titles to gain a foothold in the rapidly evolving sector.
“EA’s mobile division is not seen as a loss leader; we’re here to make money today, this quarter. That being said, we see a more significant payoff coming in the future, so we recognize the need to invest,” Batter said

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