CTAM Goes Back To Cable Basics

CTAM, short for Cable & Telecommunications Association for Marketing, has been through a lot of iterations since its 1976 founding to share best practices across a nascent industry. The latest is an emphasis on being the meeting ground for cable marketers and technologists — and a clearer statement that CTAM is a cable org despite the presence of telecommunications in the name. MC Antil talks to Char Beales, president and CEO of CTAM, about the decision to emphasize cable over the competition.

Our CTAM Summit coverage is sponsored by Maven Networks’ IP VOD Broadband Delivered Video Solution.

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