This release points out that video is not just for 3G phones, 2.5G can handle it as well…and there are far more 2.5G phones in the world than 3G, and it’s likely to remain that way for a while. That being said, I’m not sure the telcos are focussing on 3G — a lot of them promote MMS and video services for their 2.5G handsets…
“If the future lies in being able to deliver to the mass market, not the top 10% or 20% but to 80% of end-users, then it is vital for the industry to overcome its core problems, particularly its cynicism about the video on 2.5G phones – and they need to develop a pricing framework which allows content providers to receive a viable share of the price charged to end-users. Only then will creative content emerge to attract the customer.”
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