Opera Telecom Launches Mobile Magazine

Opera Telecom has launched a downloadable mobile magazine featuring music videos and realtones from Universal’s stable of artists…The magazine is a white-label service and is being targeted at brands and media companies.”
The mobile magazine is calle PopVid and is obtained by SMSing ‘popvid’ to 87070, and is being produced in association with DX3 Technologies, which has deals with the four major record labels, and Universal is the first to provide content. I’m not sure what classifies the application as a ‘magazine’, since once you load it you can buy “Full Music Videos, Full Audio Tracks, Colour Wallpapers, Poly & Mono Ringtones and Truetones”. It appears to be an application to sell music content.