FremantleMedia, one of the biggest TV programming companies in the world, has created a new “New Platforms” division to working on broadband and wireless platforms. Catherine Mackay, who till now was the regional CEO of U.S., Australia and Asia and CEO of FremantleMedia Enterprises, will now be the CEO of this new division.
The division will create and supply new content to telecom companies, mobile operators, broadband internet and other platforms. The division’s mandate will include “creating content with the potential to be rolled out as global formats for the new platforms, as well as investing in opportunities to build direct-to-consumer entertainment businesses”.
Some more details in this release…
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