So says a new study by Nielsen/Netratings..Between Q1 and Q2, the number of searches made on AOL and Ask Jeeves grew 15 percent and 16 percent respectively. By comparison, the number of searches on Google and Yahoo grew 6 percent and 9 percent respectively over the same period.
The number of searches on MSN fell 4 percent.
But in terms of sheer numbers, Google remains the clear leader in the search category with 6.1 billion searches in the second quarter, compared to AOL’s 646.6 million searches.
Release: Image search was the main vertical driving the growth in all five sites. MSN saw the largest increase with a 90 percent spike ; AOL’s image search soared 74 percent; Yahoo’s rose 55 percent, and Google’s jumped 12 percent. Ask Jeeves’ growth was fueled mainly by its news searches, which increased 42 percent.
The Search channel is sponsored by ECNext.
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