Business Standard: Reliance Infocomm Ltd (RIC) is venturing into digital film distribution. The company will take the help of Adlabs Films Ltd, which it had acquired late last month. It plans to distribute digital movies through its 80,000-km long optic fibre cable (OFC) network, which would be simulcast in digital theatres across the country, the newspaper reports.
Reliance Infocomm is also in the process of installing a server (read as player) at Dhirubhai Ambani Knowledge City (DAKC), its headquarters in Navi Mumbai. The server will play laser discs (LDs) or digital versatile discs (DVDs), which ship audio-video (AV) content, for the digital theatres.
The project, once kicked off, will radically change the distribution matrix of films and reduce the production cost. It would also change the look of a projection room as white salts, burning of carbon and unspooling of films would be things of past. At present, most movies are released by rolling out 100-150 prints and distributed to over 10,000 cinema halls across the country.
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