The Discovery Channel has teamed up with Proteus and Capital Sports and Entertainment to launch mobile content based on the Discovery Channel Pro Cycling Team. The “new mobile storefront will feature images and wallpapers from this year’s historic Tour, as well as a text messaging sweepstakes that will give fans a chance to win exclusive prizes from the Discovery Channel Pro Cycling Team…The “Race to Paris” Sweepstakes will kick off July 19 to coincide with the final week of the Tour, and will offer fans daily SMS updates on Team Discovery Channel progress in the final stages. Subscribers will be charged a onetime fee of $1.99 to their carrier bill and entered into the sweepstakes, with the drawing taking place after the tour.”
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