Trinity Mirror Buys New Housing Portal

In UK, newspaper chain Trinity Mirror has expanded into the online property services market, buying Smart Media Services, the owner of house portal smartnewhomes.com.

Trinity is paying an initial $19.7 million for Smart Media, while a further $9.2 million is payable depending on future earnings of the business.

Smartnewhomes.com is an Internet marketing portal for new-build homes, and currently claims to attract more than 400,000 visitors a month.

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