Snap.com, the reborn search engine backed by Bill Gross, has raised $10 million in a venture capital round led by Mayfield, and additional money from Snap’s parent company, Idealab. Gross and Snap CEO Tom McGovern intend to use some of that money to spread the word about a system that he believes can deliver better value for advertisers, by combating click fraud. The Pasadena, CA-based search site will only take CPA-based ads, that is a system that only charges ad commission when a purchase is actually completed.
Related:
– Snap.com Reborn
– Finding News Easy As A Snap?
– Bill Gross’ Snap.com Launches CPA Search Ads
The Search channel is sponsored by ECNext.
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