IDC has predicted the U.S. wireless full-track music downloads market segment — a component of the overall wireless music market — will surge to $1.2 billion in revenue and over 50 million full-track customers and subscribers by 2009. “IDC believes that online and wireless music services may represent the music industry’s best long-term prospects for reversing decline and promoting growth,” said Susan Kevorkian, a senior research analyst focused on Consumer Markets at IDC. Which is a fairly obvious statement…if you do buy the idea that the music industry is “in decline” the most obvious reason is that they haven’t been providing music the way people want to buy it…online.
“IDC believes that there is opportunity for wireless music services to include a range of bundled services designed to complement full tracks, and to deliver music to consumers however and whenever they want it. Wireless devices and networks are emerging as a great new channel for the delivery of not just a la carte tracks, but subscription-oriented packages that include radio and song identification technologies, ring tones, ring back tones, music videos, concert information alerts and more,” said IDC researchers.
This I have to agree with — if telcos want their customers to buy music tracks through them they should make it worth their while. If it costst the same to buy a full-length track from a mobile operator or an online music store but the online track is quicker to find and download and doesn’t incur charges, people are going to go with that. If the mobile version comes with a ringtone and wallpaper, that might be enough to gain customers…
Related stories:
–Japan’s mobile ‘ring songs’ market grows 600%
–Bollywood On Mobile Mints Money
–Mobile Content Market To Cross $9 Billion in 2006
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