The Hindu Business Line: Graham Brown, CEO, of Wireless World Forum, was in Chennai recently. In an interview to HBL, Brown speaks about the key trends reshaping the mobile industry since the telecom meltdown in 2000.
He says that “broadcast TV/video is looking at mobile as the new channel, a new way of distribution or interaction with its customer…TV station has a lot of subscribers or viewers and so far, they could not interact with them. But, mobile is now emerging as a way for these media agencies to interact with them…
…Imagine the potential for advertising, if you get them to interact, you can learn more about them and then you can advertise specifically to them. This media segment started the texting (or SMS, as it is called here) boom in America. The other key trend is MVNO (mobile virtual network operators). This will become a trend, over the next year, in India, which, like the US, has geographic, language and racial differences…”
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