It seems Indian online matrimony market is getting crowded. I just got a promotional mail from Matchthru.com, a new online marriage broking site. The site doesn’t have details about its promoters.
India already has established players like Shaadi.com, Jeevansathi.com (a company owned by Sanjeev Bikchandani of Naukri.com), and Bharatmatrimony.com. Bikchandani is betting big on his matrimonial site, and so is Bharatmatrimony which is looking at setting up more than 100 marriage bureaus across the country – in a combination of online and offline models. So the big boys have huge plans up their sleeves.
According to the Internet and Online Association of India, the estimated market size of the online matrimonial search market for the year 2004-2005 is Rs 200 million, up from 60 million the previous year. The projected market size for the year 2007-2008 is pegged at Rs 800-plus million.
The online matrimony services market is hotting up, but will there be enough space for everybody to exist?
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