How Different Can CNN Pipeline Be?

Updated: read below: I can understand CNN’s enthusiasm for its premium online TV service, but I hope they realize it has been done before. Hyperbole, ah…now that’s new.

Anyway, at the Television Critics Assn.’s summer press tour at the Beverly Hilton this weekend, CNN released some more details of its premium broadband service, dubbed “CNN Pipeline“.

The service will feature a dowloadable app based on Windows Media, with four premium, live, on-demand streams of video from the day’s major news centers as well as extensive on-demand video news reports, the usual range of CNN.com and wire stories, and a search feature.

This follows CNN.com’s free video service, launched in June…

CNN Networks chairman Jim Walton likened the competitors’ products to Pong…”What I’m about to show you right now is PlayStation or Nintendo or GameCube,” Walton said.

For their own sake, I hope they’re right…

B&C: While live CNN programming will not be available over the new service, users will have access to four other live video streams, as well as CNN video archives and on-demand news clips and packages.

MultiChannel News: “The Atlanta editors will determine what we feel are the four most significant streams at any given time,” Walton said. “The viewer can cut between them to go searching for whichever live one you want.”

Related:

CNN.com Launches Ad-Supported Video

Interview: Susan Grant, EVP, CNN News Services

CNN Breaks Out Of Premium-Only Online Video Shell

CNN.com Outlines Move From Pay Video To Hybrid

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