BBC Trials Mobile Barcodes

The BBC is trialing mobile barcode technology to provide location-specific for its TV program ‘Coast’ that will allow people to “reach for their phone and call up site-specific extra audio and WAP content from the programme using “visual triggers” and their mobiles phones”. Well, they’ll need Series 60 phones and to download free software from BBC.co.uk…
The trial will post the codes on plaques in 100 locations around the UK, and people without Series 60 handsets can access a rich WAP site by SMSing COAST to 81010.
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